Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. … The largest employers of marketing managers were as follows: Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, people in these occupations typically work closely with top executives. Learn how long it takes to become a marketing manager, and find out about their degree and certification requirements to find out if this is the career for you. The median annual wage for marketing managers was $136,850 in May 2019. Advertising and promotions managers held about 28,600 jobs in 2019. “Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Alison offers top online marketing courses for free. An official website of the United States government Begin. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Managers often must choose between competing advertising and marketing strategies put forward by staff. What Jobs Does a Marketing Management Certificate Program Prepare Me for? Certification is available through trade associations like the Sales & Marketing Executives International (SMEI) and requires you to successfully take an exam. Advertising Managers direct a company’s advertising activities and staff members as develop creative, consistent brand-specific ad campaigns. CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. The How to Become One tab describes how to prepare for a job in the occupation. Most marketing managers need a bachelor’s degree. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. © Copyright 2003-2020 Diagnostic Vascular Sonography: Education, Salary and Career Facts, Media Communications Degree Programs and Colleges, Psychology Graduate Programs That Don't Require the GRE, Food and Drug Inspector: Education Requirements, Salary & Job Description. Please enable javascript to play this video. Events Resources. For example, media directors determine the way in which an advertising campaign reaches customers. Additional training needed (postemployment) to attain competency in the skills needed in this occupation. All of these positions tend to work closely with each other within a company and require bachelor's degrees in similar fields. The projected percent change in employment from 2019 to 2029. Many of these workers are employed in advertising agencies or in corporate or regional managing offices. Online Associate Degree in Marketing Management, Online Bachelor's Degree in Marketing Management. During this process, you might coordinate focus groups through the marketing research department. Organizational skills. Marketing managers estimate the demand for products and services that an organization and its competitors offer. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. Start your free online marketing course now. And that's ok! Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. Strayer University responds quickly to information requests through this website. A marketing manager is someone who manages the marketing of a business or product. Interpersonal skills. All rights reserved. One must identify prospective markets and set prices with an eye toward maximizing profits, increasing market share and keeping customers satisfied. Sales managers direct organizations' sales teams. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. Graduates can create marketing plans based on consumer research and competitor data. For most profiles, this tab has a table with wages in the major industries employing the occupation. What are the Core Courses of a Marketing Management Major? Earn a marketing certificate or diploma in digital marketing, social media, public relations, SEO, and more. https:// ensures that you are connecting to the official website and that any Most advertising, promotions, and marketing managers work full time. Marketing managers should be critical thinkers. The newspaper publishing industry, which employs many of these workers, is projected to lose jobs over the next 10 years. Capella University responds quickly to information requests through this website. The lowest 10 percent earned less than $61,930, and the highest 10 percent earned more than $208,000. The Pay tab describes typical earnings and how workers in the occupation are compensated—annual salaries, hourly wages, commissions, tips, or bonuses. Are you ready to take your marketing resume to the next level? Qualifications and Training. Marketing is the bridge that connects businesses to customers, and is increasingly important in the modern globalized economy. The projected numeric change in employment from 2019 to 2029. Before we dive into all the marketing training opportunities, let’s talk about a much-needed marketing skill… Project management. Additionally, they may travel to meet with clients or media representatives. 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